7 Cs of Communication

    7 Cs of Communication

    The 7 Cs of communication is a checklist we can use to ensure that we are communicating effectively. Further, it improves the likelihood that the intended message will be interpreted exactly as intended.

    What is Effective Communication ?

    Effective Communication is a communication between two or more persons wherein the intended message is successfully delivered, received and understood.

    Importance of Effective Communication

    Through effective communication you can avoid misunderstandings. Avoiding misunderstandings saves you time. This can result in a huge boost to your productivity.

    7 Cs of Communication

    You can think of the 7 Cs of Communication as being a checklist to ensure you communicate clearly and effectively. The 7 Cs are:

    1. Clear
    2. Complete
    3. Concise
    4. Concrete
    5. Correct
    6. Considerate
    7. Courteous

    These 7 C’s of Communication are applicable to both Written and Oral communication. Let’s examine each of the 7 Cs of Communication.


    7 Cs of Communication

    1. Clear

    The intent of clear communication is that the message should be easily understood by the receiver, and should not be misinterpreted.

    There are two important things in Clear Communication

    • Objective of Communication should be clear to the recipient.
    • Clear and simple language

    Objective of Communication should be clear to the recipient

    Begin every message by asking the question, “What is the purpose of this communication?”. This will enable you to make the objective of your communication clear to the recipient. If you’re not sure what the purpose of your communication is, then the chances are that your recipient won’t be either.

    Clear and simple language

    Clarity is also about avoiding the use of complex words, sentences, and keeping it as simple as possible. The recipient should require the least possible effort to understand the message. It is possible by adopting a clear sentence structure.

    A Clear Communication emphasizes on one specific message or goal at a time, rather than trying to cover several ideas in one paragraph.

    2. Complete

    A Complete message contains all the necessary information that is required to achieve the desired response. It should contain all the facts required by the audience.

    To ensure that your message is complete think about questions the receiver might think of as they receive your message. Address these questions. A Complete communication always leaves no questions in the mind of the receiver.

    A Complete communication helps its audience in better decision making as they get all desired and crucial information.

    3. Concise

    A Concise message is brief and to the point. Conciseness in communication is conveying what you want in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication.

    Important features of Concise Communication :

    • It is brief and to the point. There are no filler words, sentences, and over wordy expressions.
    • It is both time saving and cost-effective for you and the receiver of your message.
    • It is not repetitive in nature.

    In the process of trying to be concise, it is important to remember that we are not trying to lose completeness of the message.

    4. Concrete

    Concrete communication is about being specific and clear rather than vague, obscure, and general.

    Concrete Communication use sentences that cannot be misinterpreted. It also include supporting facts and figures to underscore your message, but don’t allow anything that detracts from the focus of your message. This kind of communication creates trust among sender and receiver.

    5. Correct

    Correct Communication implies that the message is both grammatically and factually correct.

    Important features of Correct Communication :

    • Facts and figures used are accurate.
    • Message is grammatically correct.
    • Right level of language is used, keeping the customer in view.
    • Correct Communication boosts your credibility

    6. Considerate

    Considerate implies “stepping into the shoes of others”. Effective communication takes the audience into consideration, i.e., the audience’s view points, background, mind-set, education level, etc.

    Considerate communication involves taking into account audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not at harm. Modify your words in message to suit the audience’s needs while making your message complete.

    7. Courteous

    Courteous implies the sender of message being genuinely polite, respectful, and considerate towards the feelings and opinions of the receiver.

    Courteous message has the following features:

    • It takes into consideration both viewpoints and feelings of the receiver of the message.
    • Courteous message is positive and focused at the audience.
    • It makes use of terms showing respect for the receiver of message.
    • A Courteous message is not biased.


    The 7 Cs of Effective Communication is essentially a checklist which can help us communicate more effectively, and improves the likelihood that the message will be interpreted exactly as intended. You’ll be delivering the clearest message you can. This will reduce misunderstandings, boost your credibility, and ultimately make you more productive by saving you time.


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